Managing your own business allows you to take charge of both your professional and financial destinies. For those who possess driven entrepreneurial spirits, starting up an online business offers a viable opportunity for financial success. Individuals who have ambition, dedication and self-confidence are well-suited for the endless business opportunities made possible by the Internet.
It doesn’t take super special skills to become a successful entrepreneur. In fact, your interest in Startup Biz Blog suggests that you’ve probably been one you’re entire life; you just might not have realized your potential yet. The two key prerequisites needed to succeed as an entrepreneur are your ability to 1) think outside of the box and 2) dedicate yourself to your project.
Now take a niche interest you have, find a way to make it better, and market the heck out of it online. Being able to effectively market your project online can make or break your business venture. Achieving this doesn’t necessarily require a great deal of funding; it just requires effective research and marketing strategies.
Step 1: Conduct thorough keyword research
You should start by researching engine optimization (or SEO) trends related to your market before jumping into your new venture headfirst. If you set out to build an online presence without first considering consumer demands, you’re going to be really out of touch with where your business falls in relation to the current market. To operate an online business successfully, you need to determine what your consumers are actually looking for when it comes to your industry.
To make sure you focus on the right aspect of the market, you need to know which keywords are consistently searched. Make sure you have plenty of time to dedicate to thorough background research because you don’t want results that are based on a current trend in the market. You want applicable information that will stand the test of time. A number of different websites offer tools for tracking certain words and phrases over a period of time.
Some services send you daily e-mail updates that allow you to track the popularity of exact phrases. These services are relatively inexpensive given their results: i.e. they give you the ammunition you need to load up your website with valuable key phrases that search engines will target.
Step 2: Test your idea to see if it’s viable
Now that you know where you stand when it comes to what potential customers are looking for, it’s time to test out your idea to see if it has potential for success. You don’t want to commit a significant amount of time, effort, and finances to a project that could be utterly rejected by the online community.
To accomplish this, you’re going to do some more research using a different method than before. You’ll need to invest some capital in a pay per click (or PPC) campaign. This well help you realize just how viable your online venture will be. You’ll use the results from step one to help determine keywords that will attract potential customers and link them to your advertisement.
When potential customers click on your advertisement, the data collected can help outline what sort of demand there is for the service or product you plan to offer. If you don’t get positive feedback, you may want to reconsider just how viable your idea may be. If you’re satisfied with the results, proceed to step three.
Step 3: Buy an exact match domain
Based on the conclusions you drew from the previous two steps, you’ll want to find and buy a domain name that matches a significant keyword related to your work. This doesn’t mean that you have to pay tends of thousands of dollars for one from somebody trying to make a profit; just find an important keyword or phrase that hasn’t yet been registered.
As businesses have continued to infiltrate online markets, acquiring a domain name that’s a relevant, exact match keyword has become increasingly difficult. Sites like GoDaddy.com can tell you if certain words or phrases are already registered domain names.
You might have to compromise a bit when purchasing a domain for your business. Try combining important keywords to develop an exact match domain that will attract a large audience. Unless you have unlimited start-up funds, you’re not going to be able to buy something great like cars.com. You can, however, use your company’s name, the top products you’ll promote or other general denotative words to boost your website’s SEO.
If you can accomplish each of these steps, you’ll be well on your way to establishing a solid website for your new entrepreneurial project. Just be sure to keep your ambition, dedication and self-confidence in check throughout the process. When it comes to starting an online business, you are the master of your domain, both figuratively and literally.