The Best Entrepreneurs Are Marketers

by Kevin on June 22, 2010

What’s the most important quality an entrepreneur needs? Is there a special mixture of traits that the most successful entrepreneurs have?

People talk about a plethora of qualities that entrepreneurs need to succeed. Perseverance, passion, and risk-taking just to name a few. But what really makes businesses succeed? What quality can really bring out the most in a business, making it the best it can be?

That quality my friends, is MARKETING.

As an entrepreneur, the best skill you can have is marketing abilities. And if you’re able to combine your passion with your marketing skills, well that’s quite a potent mix there.

When it comes to things such as business development, anyone can do that with a little perseverance and will to set up all the licenses and such. So why handle that yourself? Find a partner to help with that side of things, allowing you to focus on what really matters: giving your business increased exposure and making it grow 100+ percent.

You Know Your Business the Best
Being the person who built the business means that you understand the in’s and out’s of how everything works. You know your products and how to use them. This gives you all the knowledge you need to promote your business. Making guides and teaching people how to use your service or product is one of the best ways to spread the word about it.

The Others
I know some people are going to say, but I don’t have a degree in marketing. I’ve never marketed anything in my life. What should I do then?

To these people I answer: stop whining and start doing. The easiest and best way to learn how to market is to just start doing whatever you feel is right. While your at it, start reading books by people who have really been there and succeed before. Oftentimes, this leads to many great ideas you can use in your business.

And if you still don’t get the hang of it, try bringing in a person or company how specializes in marketing. Companies like GrowthPartner.com excel in online marketing. Try to find companies that are really good at one thing and use them to make up for any weaknesses of your own.

Remember, there’s no shame in asking for help when starting a business, you may just have to dish out some money in this case.

For small business owners in California, surety bonds can garner more customers and projects. These bonds, which are often overlooked by
busy entrepreneurs, act as risk-mitigation tools that help startup businesses land more one-time contracts or get licensed.

Surety bonds are three-party agreements between a customer, business and surety or insurance company. Basically the surety acts as a third party that holds the customer and the hired business—often contractors—to contractual agreements, laws and regulations. If either party fails to uphold said agreements, the respective party must fulfill them.

There are several types of surety bonds, but performance bonds are commonly purchased. Companies in the technology field often purchase performance bonds to give customers some peace of mind.

Here’s a simple example. Let’s say an IT company gets a <a href=”http://www.suretybonds.com/states/california.html”>surety bond in California</a> for a contracted project. The hiring customer—in this case a building owner—wants a local area network set up. By having the bond, the IT company guarantees that the building owner cannot lose any money. If the IT company bails on the project or fails to meet specifics agreed upon in the contract, then the company must repay its customer. In the rare case that the company cannot afford to do so, the surety company reimburses the customer.

Getting bonded makes it easier to pick up more one-time contracts. But completing those projects will likely develop customer loyalty, advertise by word of mouth and establish a company’s brand even in a large market like California.

Sometimes surety bonds aren’t an option—they’re a necessity. Certain businesses, such as health clubs, construction companies and auto dealers, must be bonded before they are licensed to operate. Laws and regulations vary, but it’s best for entrepreneurs to find out what’s required to receive a business license.

Regardless, being listed and advertised as a bonded business will attract more customers. There’s no better way to tell clients that they’re a priority then offering financial security through a surety bond.

{ 1 comment… read it below or add one }

SQL Training July 12, 2010 at 3:58 am

I think marketing is the most important thing when it comes to making a business successful, without Marketing I do not think any business can get success

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